Where did the word persona come from?

Where did the word persona come from?

A persona (plural personae or personas), depending to the context, can refer to either the public image of one's personality, or the social role that one adopts, or a fictional character. The word derives from Latin, where it originally referred to a theatrical mask.

What does persona mean in ancient times?

persona Add to list Share. Your persona is the public image you present to the world. ... In ancient Latin the word persona meant "mask." The word also can refer to a character played by an actor. While a persona is not considered a lie or a falsehood, its meaning implies that it is only part of the truth.

Are personas bad?

This leads to wrong outcomes because people who are categorized based on personas can have different jobs to be done, regardless of their age, occupation, location, status, education background and etc. ... They hire your product to get a job done — a job you wouldn't even know that your product would get hired for.

What is a persona example?

In the business world, a persona is about perception. For instance, if a businessman wants others to think that he is very powerful and successful, he might drive a fancy car, buy a big house, wear expensive clothing, and talk down to people that he thinks are below him on the social ladder.

How do you make buyer personas in 5 simple steps?

Read this post and get step-by-step guidance to build your very own persona.

  1. Step 1: Research your target audience. The first step is to do a little research. ...
  2. Step 2: Narrow down the most common details. ...
  3. Step 3: Create separate personas. ...
  4. Step 4: Give your personas names. ...
  5. Step 5: Start writing personalized emails.

How do you write buyer persona?

What's in a buyer persona template?

  1. Name, age, location, interests and other personal, background information.
  2. Business background information, including job title, whether or not they are a decision-maker or the type of influence they might have on decision-makers.
  3. Target audience segment that each persona fits into.

How do you use buyer persona?

Take Your Personas Off the Fridge and Put Them to Work

  1. 1) Reallocate your ad spend. ...
  2. 2) Reallocate your human resources. ...
  3. 3) Use the lingo that your personas use. ...
  4. 4) Segment your list of contacts by buyer persona. ...
  5. 5) Write an ebook with a specific persona in mind. ...
  6. 6) Write blog posts with specific personas in mind.

What is the author's persona?

Persona, plural personae, in literature, the person who is understood to be speaking (or thinking or writing) a particular work. ... The persona is almost invariably distinct from the author; it is the voice chosen by the author for a particular artistic purpose.

How do you write a brand persona?

Tips for Creating a Persona

  1. Create a personality image. ...
  2. Create an overview of your brand.
  3. List traits of your brand that you want to highlight.
  4. Map out the personality you desire from the list above.
  5. Describe how your persona would speak, and provide examples of copy.
  6. Describe how the persona engages with others.

What is primary persona?

Primary personas = these are the main targets of decision-making, i.e., the customers or users of a product. For example, the highest-paying customers.